Overview
Parents these days have busy work schedules. Their kids get bored and want fun, educational activities to feed their curiosity and help them learn faster. However kids often lack proper guidance and resources to enable their growth. To address this, I envisioned a mobile app that provides entertaining yet educational content specifically for children. The app aims to satisfy their desire to learn new things while also supporting their overall development through engaging activities and lessons.
Problem
I find it challenging to keep kid engaged in meaningful learning activities due to job schedules. Existing online platforms lack engaging content designed specifically for children, leading to boredom and disinterest. Therefore, there’s a need for an app like Bright Buds, which offers fun and educational content tailored for kids, making learning enjoyable and convenient for both children and parents.
Solution
Design a learning app that provides busy parents with a convenient and engaging solution for their children’s learning needs. By offering a mobile app that seamlessly blends entertainment and education, The app strives to foster children’s curiosity, stimulate their intellectual growth, and enhance their overall development through curated, interactive content.
High Fidelity Prototype
Qualitative Research
Talking to working parents shows they want educational apps that are fun and easy for their kids to use.
Qualitative research involves talking to people to understand what they think and feel about a topic. It helps us learn what users need and want.
User Persona
The goal of creating a quality persona is to gain a deep understanding of the target audience, their need s and their behaviors. By developing accurate and detailed personas, we aim to empathize with our user, align our strategies to their preferences.
Empathy Mapping
Competitive Analysis
A competitive analysis was conducted to explore the feature of popular educational apps, leveraging successful aspects, avoiding pitfalls, and identifying gaps for a competitive advantage.
Journey Mapping
Infromation Architecture
Information architecture focuses on organizing, structuring, and labeling content in an effective and sustainable way.
High-Fidelity Mockup
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